Emergency Department

202 S. Park St.
Madison, WI 53715

7 min Average

Baby Billboard 

Join us in welcoming our newest patients! 

To help celebrate your growing family, if your baby has a Meriter primary care physician, your baby can be featured on the Baby Billboard located between the West Broadway and Rimrock Road exits on the beltline. 


Baby Billboard Schedule

We will update the schedule weekly for the date your baby will be featured on the billboard. If your baby's name is not listed below, then please check back again the following week. Generally, your baby's picture will be rotated through the billboard for one day about two weeks after birth. Unfortunately, we cannot promise an exact time your baby will be featured.

Thank you for letting us share your exciting news! 

See the schedule below for the Weeks of June 27 and July 4. 

Note: Starting June 20th, babies will display on the B side, which is viewed on your right when driving down the East Beltline. Babies do not display on both sides of the billboard. Also, please know it may take a while before your baby displays on the billboard as there are other ads being featured.

 The following babies will be on the billboard the week of June 27:

  • 6/27/22 - Arnav, Briar & Brooke
  • 6/28/22 - Callan, Grayson & Jamariana
  • 6/29/22 - Jules, Kai & Kailash
  • 6/30/22 - Miles, Milo & Myla
  • 7/1/22 - Promyse, Rose & Sam
  • 7/2/22 - Steve & Tamaine
  • 7/3/22 - Tywin & Vincent 

The following babies will be on the billboard the week of July 4:

  • 7/4/22 - Ava
  • 7/5/22 - Ellie & Evelyn
  • 7/6/22 - Howl & June
  • 7/7/22 - Kimber & Landon
  • 7/8/22 - Leon & Lonan
  • 7/9/22 - Louis & Nola
  • 7/10/22 - Poppy & Sekani 

Photos are taken by Serendipity Photo Studio.