UnityPoint Health - Meriter | Generations Fertility Care Clinic

Emergency Department

202 S. Park St.
Madison, WI 53715

14 min Average
Wait
UnityPoint Health - Madison

Generations Fertility Care Clinic

COVID-19 UPDATE: Generations Fertility Care is following the recommendations from the American Society of Reproductive Medicine and suspending most treatments, including:

  • Suspension of initiation of new treatment cycles, including ovulation induction, intrauterine inseminations (IUIs), in vitro fertilization (IVF) including retrievals and frozen embryo transfers, as well as non-urgent gamete cryopreservation
  • Cancellation of all embryo transfers, whether fresh or frozen
  • Suspension of elective surgeries and non-urgent diagnostic procedures Generations Fertility Care will continue the following:
    • Leverage telehealth options to minimize in-person interactions
    • Care for patients who are currently 'in-cycle' or who require urgent stimulation and cryopreservation

We are committed to providing exceptional care as we care for you and our community. We eagerly look forward to resuming our full spectrum of care as soon as this crisis has passed. If you are currently a patient and have an upcoming appointment, to support social distancing efforts to slow the spread of COVID-19, we are evaluating all patient care appointments and procedures to determine which ones can safely be postponed. Any decisions made about changes or postponements of appointments or procedures will be communicated directly to patients.



Outstanding Fertility Care

Generations Fertility Care Clinic, a joint venture between UnityPoint Health - Meriter hospital and UW Health, offers the latest reproductive technologies and procedures to optimize the chances of conception. 

With expertise in male and female infertility conditions, as well as women's endocrine conditions, the clinic provides a wide range of assisted reproductive treatments. Our team of specialists will work with you to determine the underlying cause and offer the most effective treatment options for your condition. 

At Generations Fertility Care in Middleton, Wisconsin, our IVF (in vitro fertilization) ranks as one of the most successful IVF programs in the United States.

Call (608) 824-6160 to schedule an appointment. 


Infertility is generally defined as the inability to become pregnant after a year of unprotected intercourse. Generally 12-16 percent of couples, or roughly 1-in-7, will take more than a year to conceive. Because a woman has fewer eggs as she gets older, a woman over the age of 35 is frequently evaluated after a shorter period of time without conceiving (usually six months). Some women with known medical conditions are even assessed prior to attempting conception. These conditions include irregular periods, a history of ectopic pregnancy or pelvic inflammatory disease, and endometriosis.

In addition to outstanding gynecologic and fertility care for women, Generations Fertility Care offers comprehensive care for men. A common misperception is that infertility is largely a female problem. In truth, approximately 50 percent of cases involve male factor infertility as well.

We know that infertility is not just physical, but also has significant psychological implications for many couples. We have a psychologist that specializes in fertility care. Our whole team is committed not only to your success, but also your peace of mind - if there is anything we can do to help you on this journey, we want to know about it!

Insurance Coverage 

We encourage you to check with your insurance provider prior to your appointment. Generally speaking, treatments for infertility are not covered by insurance in Wisconsin; however, because subfertility can relate to many medical conditions, sometimes the initial testing is covered. For those that do have some form of insurance support for fertility care, a referral from their primary care physician or an OB/GYN is often required by insurance companies. Our financial counselor can help you navigate the maze of insurance benefits.

Team of Experts

The Reproductive Endocrinology and Infertility specialists with Generations Fertility Care in Madison, Wisconsin bring their expertise together with leading edge technology and compassionate, personalized care to assist couples who wish to become parents.

Learn more about the experts at Generations Fertility Care