UnityPoint Health - Meriter | Generations Fertility Care Clinic

ER - Madison

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UnityPoint Health - Madison

Generations Fertility Care Clinic

Outstanding Fertility Care

Generations Fertility Care Clinic, a joint venture between UnityPoint Health - Meriter hospital and UW Health, offers the latest reproductive technologies and procedures to optimize the chances of conception. 

With expertise in male and female infertility conditions, as well as women's endocrine conditions, the clinic provides a wide range of assisted reproductive treatments. Our team of specialists will work with you to determine the underlying cause and offer the most effective treatment options for your condition. 

At Generations Fertility Care in Middleton, Wisconsin, our IVF (in vitro fertilization) ranks as one of the most successful IVF programs in the United States.

Call (608) 824-6160 to schedule an appointment. 


Infertility is generally defined as the inability to become pregnant after a year of unprotected intercourse. Generally 12-16 percent of couples, or roughly 1-in-7, will take more than a year to conceive. Because a woman has fewer eggs as she gets older, a woman over the age of 35 is frequently evaluated after a shorter period of time without conceiving (usually six months). Some women with known medical conditions are even assessed prior to attempting conception. These conditions include irregular periods, a history of ectopic pregnancy or pelvic inflammatory disease, and endometriosis.

In addition to outstanding gynecologic and fertility care for women, Generations Fertility Care offers comprehensive care for men. A common misperception is that infertility is largely a female problem. In truth, approximately 50 percent of cases involve male factor infertility as well.

We know that infertility is not just physical, but also has significant psychological implications for many couples. We have a psychologist that specializes in fertility care. Our whole team is committed not only to your success, but also your peace of mind - if there is anything we can do to help you on this journey, we want to know about it!

Insurance Coverage 

We encourage you to check with your insurance provider prior to your appointment. Generally speaking, treatments for infertility are not covered by insurance in Wisconsin; however, because subfertility can relate to many medical conditions, sometimes the initial testing is covered. For those that do have some form of insurance support for fertility care, a referral from their primary care physician or an OB/GYN is often required by insurance companies. Our financial counselor can help you navigate the maze of insurance benefits.

Team of Experts

The Reproductive Endocrinology and Infertility specialists with Generations Fertility Care in Madison, Wisconsin bring their expertise together with leading edge technology and compassionate, personalized care to assist couples who wish to become parents.

Learn more about the experts at Generations Fertility Care