UnityPoint Health - Meriter | Generations Fertility Care Clinic
UnityPoint Health - Madison

Generations Fertility Care Clinic

Outstanding Fertility Care

Generations Fertility Care Clinic, a joint venture between UnityPoint Health - Meriter hospital and UW Health, offers the latest reproductive technologies and procedures to optimize the chances of conception. 

With expertise in male and female infertility conditions, as well as women's endocrine conditions, the clinic provides a wide range of assisted reproductive treatments. Our team of specialists will work with you to determine the underlying cause and offer the most effective treatment options for your condition. 

At Generations Fertility Care in Middleton, Wisconsin, our IVF (in vitro fertilization) ranks as one of the most successful IVF programs in the United States.

Call (608) 824-6160 to schedule an appointment. 

Infertility is generally defined as the inability to become pregnant after a year of unprotected intercourse. Generally 12-16 percent of couples, or roughly 1-in-7, will take more than a year to conceive. Because a woman has fewer eggs as she gets older, a woman over the age of 35 is frequently evaluated after a shorter period of time without conceiving (usually six months). Some women with known medical conditions are even assessed prior to attempting conception. These conditions include irregular periods, a history of ectopic pregnancy or pelvic inflammatory disease, and endometriosis.

In addition to outstanding gynecologic and fertility care for women, Generations Fertility Care offers comprehensive care for men. A common misperception is that infertility is largely a female problem. In truth, approximately 50 percent of cases involve male factor infertility as well.

We know that infertility is not just physical, but also has significant psychological implications for many couples. We have a psychologist that specializes in fertility care. Our whole team is committed not only to your success, but also your peace of mind - if there is anything we can do to help you on this journey, we want to know about it!

Insurance Coverage 

We encourage you to check with your insurance provider prior to your appointment. Generally speaking, treatments for infertility are not covered by insurance in Wisconsin; however, because subfertility can relate to many medical conditions, sometimes the initial testing is covered. For those that do have some form of insurance support for fertility care, a referral from their primary care physician or an OB/GYN is often required by insurance companies. Our financial counselor can help you navigate the maze of insurance benefits.

Team of Experts

Dan Lebovic, MD

Dan Lebovic, MD is a professor in the Department of Obstetrics and Gynecology, Reproductive Endocrinology and Infertility at the University of Wisconsin, School of Medicine and Public Health (UWSMPH). He is the Medical Director of Generations Fertility Care Clinic. Dr. Lebovic specializes in female infertility, endometriosis and recurrent pregnancy loss. 

Christina Broadwell, MD 

Christina Broadwell, MD is an assistant professor in the Department of Obstetrics and Gynecology, Reproductive Endocrinology and Infertility. She earned her MD from the University of North Dakota and completed her fellowship training at the University of Vermont in Burlington, Vermont. Dr. Broadwell is board-certified in Reproductive Endocrinology and Infertility and specializes in female infertility, third party reproduction, robotic-assisted surgery and mullerian anomalies.

Daniel Williams, MD

Daniel Williams, MD is an assistant professor in the UWSMPH Department of Urology. He specializes in all aspects of male infertility, including microsurgical vasectomy reversal, microsurgical varicocelectomy (varicocele is the most common surgically correctable cause of male-factor infertility), testicular and epididymal sperm extraction, and the treatment of testicular failure and male hypogonadism (testosterone deficiency).

Julianne Zweifel, PhD

Julianne Zweifel, PhD is a clinical assistant professor in the Department of Obstetrics and Gynecology. She has extensive experience in addressing the psychological well-being of individuals or couples undergoing fertility treatments. She also specializes in women's health psychology including high risk pregnancy, pregnancy loss, anxiety/depression during pregnancy and postpartum adjustment.

Jeffrey Jones, PhD, HCLD

Jeffrey Jones, PhD, HCLD is an associate professor in the Department of Obstetrics and Gynecology and the director of the Andrology and IVF laboratories at Generations Fertility Care. He earned a master's degree from the University of Cincinnati, a PhD in Reproductive Physiology and is a board certified high-complexity clinical laboratory director (HCLD). Dr. Jones' research interests include the development of novel cell culture systems and cell preservation techniques

Margo Grady

Margo Grady is a genetic counselor. Her areas of interest include preimplantation genetic screening, universal carrier testing, genetics of infertility, familial cancer and prenatal screening and testing.