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Sioux City, IA 51106

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National Recognition for Financial Communications

UnityPoint Health News

UnityPoint Clinic™ has achieved recognition as an Adopter of the Healthcare Financial Management Association (HFMA)’s Patient Financial Communications Best Practices®. As a Best Practices Adopter, UnityPoint Clinic has demonstrated it follows 100 best practices covering all aspects of financial interactions that take place in ambulatory clinic care settings. UnityPoint Clinic is affiliated with UnityPoint Health®, which had previously achieved recognition as a Best Practices adopter. UnityPoint Health is part of a select group of 1,200 hospitals, clinics, and physician practices nationwide that have received this important recognition.

“We know that patients are very concerned about out-of-pocket costs for their health care, so the financial conversations we have with patients have never been more important,” said Dr. David Williams, president and chief executive officer, UnityPoint Clinic. “This recognition validates our efforts to make things easier and more personal for our patients, including helping them to understand financial matters across any care setting.”

HFMA president and CEO Joseph J. Fifer, FHFMA, CPA, added “When people are dealing with health issues, they should be focusing on their health, not trying to decipher confusing financial information. UnityPoint Clinic has demonstrated its commitment to ensuring that patients have a good experience when it comes to the financial aspects of their care, across all of their points of care.”

To achieve this recognition, revenue cycle leaders, registration leaders, patient financial assistance counselors and many others worked together to review current processes and move to best practice solutions. UnityPoint Health and UnityPoint Clinic are committed to continuing to improve their patients’ financial experience.

Organizations that apply for Adopter recognition attest they have well-established processes in place to help patients understand their health insurance coverage and their out-of-pocket responsibility for the services they receive, and that compassion, patient advocacy, and education are part of all their financial discussions.


HFMA’s blue-ribbon task force that created the Patient Financial Communications Best Practices® included representatives from major industry groups, including the American Hospital Association, America’s Health Insurance Plans, the American Academy of Family Physicians, and the National Patient Advocate Foundation as well as others. The best practices are part of HFMA’s Healthcare Dollars and Cents® initiative.

With more than 40,000 members, the Healthcare Financial Management Association (HFMA) is the nation's premier membership organization for healthcare finance leaders. HFMA builds and supports coalitions with other healthcare associations and industry groups to achieve consensus on solutions for the challenges the U.S. healthcare system faces today. Working with a broad cross-section of stakeholders, HFMA identifies gaps throughout the healthcare delivery system and bridges them through the establishment and sharing of knowledge and best practices. HFMA helps healthcare stakeholders achieve optimal results by creating and providing education, analysis, and practical tools and solutions. Its mission is to lead the financial management of health care.