How to Refer to UnityPoint Health in Print

An Official Media Recommendation

This is a detailed outline of usage guidelines that we recommend for best editorial use. If you have any questions regarding proper formatting of our brand names for use, please contact the appropriate media contact.

When referring to UnityPoint Health, all verbal and written references should be "UnityPoint Health." In written references, The "UnityPoint" should always be treated as one word, not two words. No space between "Unity" and "Point" is allowed. Additionally, UnityPoint Health should always be set in upper and lower case unless set as a website URL or email.

Abbreviations such as or "UPH" or "UP" or "UH" should not be used. Do not place an 's at the end of UnityPoint Health.

Example:

Do: John Smith frequently visits the emergency room at UnityPoint Health.
Do Not: John Smith is a frequent visitor to UnityPoint Health's ER.

The same principle applies to both UnityPoint Clinic and UnityPoint at Home. Again, the "UnityPoint" word should always be treated as one, and not divided. Both names should each contain three capital letters.

In UnityPoint Clinic, only the "U," "P" and "C" should be capitalized.

In UnityPoint at Home, only the "U", "P" and "H" should be capitalized.

As above, abbreviations should not be used. Do not place an 's at the end of either UnityPoint Clinic or UnityPoint at Home.

The regions of UnityPoint Health:

Regional reference will be used frequently: any time a reference to the total spectrum of regional care is appropriate. In fact, because regional reference encompasses clinic, hospital, home care and hospice, for all coordinated care messaging, the default reference should be to the entire region of care, and specific entities should be highlighted only when necessary - for clarity or accuracy.

ACCEPTABLE FORMS:

UnityPoint Health - Cedar Rapids
UnityPoint Health - Des Moines
UnityPoint Health - Dubuque
UnityPoint Health - Fort Dodge
UnityPoint Health - Peoria
UnityPoint Health - Quad Cities
UnityPoint Health - Sioux City
UnityPoint Health - Waterloo

Normally, these should be listed alphabetically. [Exception: if accompanying a map or other geographic reference, it may be better to list them in a geographic order]

Regional Entities

When referring to a specific regional entity in print the following guidelines should be used for consistency.

Typically on first reference, "UnityPoint Health," "UnityPoint Clinic" or "UnityPoint at Home" will provide a base to the reference. Include an en dash between entities for written references. Please not use a hyphen, em dash, forward slash or back slash.

For entities under the UnityPoint Health reference:

FIRST REFERENCE: UnityPoint Health - [Full Entity Name]

  • Example #1: UnityPoint Health - Trinity
  • Example #2: UnityPoint Health - John Stoddard Cancer Center

SECOND REFERENCE: [Informal Name, Shortened]

  • Example #1: Trinity
  • Example #2: John Stoddard

For entities under the UnityPoint Clinic reference:

Note: "UnityPoint Clinic" will in most cases serve as the local reference as well as the overall brand. If a
location-based identifier is critical to the reference, use the following:

[An en dash does not need to be used between "UnityPoint Clinic" or specialty or locator.]

FIRST REFERENCE: UnityPoint Clinic [Local Clinic Specialty Locator]
Example: UnityPoint Clinic Pediatrics Ankeny
[Note: When spoken, "UnityPoint Clinic Pediatrics at Ankeny" is acceptable.]

SECOND REFERENCE: UnityPoint Clinic [Local Clinic Specialty]
Example: UnityPoint Clinic Pediatrics

For entities under the UnityPoint at Home reference:

"UnityPoint at Home" will in most cases serve as the local reference as well as the overall brand. Because the local "facility" of UnityPoint at Home is typically the personal home, there is less need for location-based branding.

If you have other questions regarding proper reference to any of our entities, please contact the appropriate media contact.